This past weekend the newest addition to the Twilight franchise, New Moon, opened in pretty much every theater in the country, and filled their seats with gleeful tweenie girls (and the few unfortunate boyfriends). These hordes of fans gave the sequel to last year's hit Twilight the 3rd highest opening weekend in history, clocking in at $140 million for the three day period. Only The Dark Knight and Spiderman 3 have been able to do better business in a single weekend. The marketing presence of this behemoth studio picture was felt everywhere in the week leading up to the premiere, and one of the best techniques put into good practice was that of the movie's soundtrack.
With it's leading single by Death Cab for Cutie, "Meet Me at the Equinox," becoming a hit heard often on the airwaves, and prominent well-respected artists such as Thom Yorke (of Radiohead) and The Killers lending their talents to the soundtrack it has become a very successful media entity in its own right, and has followed in the footsteps of soundtracks like Juno and Little Miss Sunshine as a launching pad for relatively unknown independent artists. But it went a step further and spent a good extra penny on producing exclusive and original new songs, creating almost as much hype for the soundtrack as the film itself.
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2 comments:
The Twilight soundtracks are so weird to me. Their main demographic is tween girls yet the music is so college dorm room indie...yet somehow it works.
I am a Twilight Fan! Sad I know-But I agree with Hunter-it works.
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