Bing Teams Up With Jay-Z To Promote Memoir

     Search engine Bing is teaming up with Jay-Z to promote his upcoming book, "Decoded", in an unprecedented campaign.

     Beginning next Monday, pages from the book will be released in places as varied and unusual as the bottom of swimming pools and the felt of pool tables as well as traditional advertising spaces like billboards. Fans will be able to use the web page to participate in a scavenger hunt to find the entire contents of the book over the course of the month.  The first people to discover a page win a copy of that page signed by Jay-Z and are entered for a chance to win tickets to see Jay-Z and Coldplay perform in Las Vegas on New Year's Eve.

     "People were lining up to be part of this, like premium hotel brands and sports stadiums," said David Droga, the creative chairman of Droga5, the agency handling the campaign to the New York Times. "It's a sincerely mutually beneficial partnership. At the center is Jay-Z's book, but all the players at the table stand to benefit."

     Don't expect any pages to pop up in Utah though. The campaign targets 15 locations that have played a pivotal role in the rapper's life and music.

     "Decoded" is set to hit stores Nov. 16. The book describes, "the hidden meanings behind some of [Jay-Z's] most provocative songs and provides a highly personal narrative of the culture that so powerfully shaped his life and art."

     The following week, The Hits Collection Vol. 1 will be released. The record will feature some of the rapper's biggest hits including "99 Problems," "Dirt Off Your Shoulder," "Izz (H.O.V.A.)," and "Empire State of Mind".


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